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»Öffentlich-rechtliche Medien erreichen viele Jüngere und Geringgebildete nicht«

Studie des Reuters-Institut, 10.9.2019 (engl. Originalfassung)

The audience for public service news is old, educated, and politically diverse. As a result, public service media (PSM) in many countries fall far short of the ambition to provide a near-universal news service, especially online and risk becoming irrelevant to much of the public. PSMs often struggle to reach younger audiences and people with limited formal education. Most of these news brands are widely used and highly trusted, but they are often less trusted by people on the political right and by people with populist attitudes. These are the main conclusions of a new report published by the Reuters Institute for the Study of Journalism with the support of Finnish public broadcasting company Yle. The report draws on survey data from the 2019 Digital News Report and covers eight European countries: Finland, Germany, United Kingdom, Czech Republic, Spain, Italy, France and Greece.

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